All About Postcard Printing
Services
by Mart Gil Abareta
Postcard printing services continue to expand in recent years.
Individuals and companies have realized its importance, and have warmed up to
postcards as a smart personal means of communication and an efficient business
strategy. Being aware of the increasing need for these services, printing
establishments have expanded the scope of their postcard printing
services.
Most people give little thought to aspect ratio when ordering
postcard printing services. Aspect ratio is the length of the postcard divided
by the height of the postcard. This result is the aspect ratio. In order to
receive lower automation compatible postage rates for your postcards, the
aspect ratio of the postcard must be 1.3 or greater. You can see that by not
considering size when making your postcard printing selections, you can end up
paying a lot more in postage to mail your postcards.
The type of paper
stock where the postcard is printed on can be a particularly confusing postcard
printing selection. For postcard printing services, there are two aspects of
postcard stock to give consideration to when making your printing selections.
These aspects are the thickness of the stock that the postcards will be printed
on and the finish of the stock the postcards will be printed on. When making
your postcard printing selections, you often see this referred to as 4/1 color
postcards.
The term "bleed" is used by postcard printers to describe an
effect that makes a postcard image appears as if it flows off the edge of the
postcard. Postcard printers create this affect by over-sizing the postcard by
an eighth of an inch in each direction. The images on the postcards are
stretched out to this extended boundary. Then during the process of printing
the postcards, the postcard printers will trim off this extra eighth of an
inch. This restores the postcard to the original size. Using a bleed during
postcard printing, particularly when printing full color postcards with
colorful images, makes for a great professional looking direct mail
piece.
Another consideration when selecting the postcard printing
services to avail is the type of proof youll receive. The proof ensures that
what the postcard printer is going to print matches the postcard design. One
last thing to consider when making your postcard printing selections, the
quantity of postcards you order. Some postcard printers will ship fewer
postcards than the number of postcards ordered. These postcard printers have
policies that allow them to ship up to 10% less than the quantity of postcards
ordered. If they do this they should only charge you for the percentage of
postcards they actually delivered.
Want to avail of postcard printing
services? Its now available in most printing presses at very reasonable rates.
Want to avail an effective postcard that will work for you? Consult the local
printing company in your area now!
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