Real Estate Postcard Q&A: What Headlines Work Best?
by Brandon Cornett

About This Article
This question comes from a postcard marketing questionnaire I sent to over 3,000 real estate agents and brokers. I compiled hundreds of responses to create a list of the most commonly asked questions. This is one of those questions.

Question:
How do I grab attention with a headline?

Answer:
The kinds of headlines that grab attention have the following things in common. 1. They are relevant to the reader. 2. They get their point across right away. 3. They omit needless words. 4. They promise the value of whats to come. 5. Theyre interesting!

How do you tie it all together in one or two lines? Well, lets say youre an agent in an area where the real estate market is slowing down, and you see the following headline promoting a real estate seminar:

7 Ways to Increase Your Business, Even As The Market Cools

Would you keep reading? Of course you would. Why? Because the headline has the ingredients I mentioned above. Its relevant to the reader. It gets the point across. It doesnt waste your time with needless words. It promises benefits and value. And its interesting!

How long did the above headline take me to write? 90 seconds. Keep practicing, and youll be able to create better headlines than mine. Follow the ingredients outlined above, and youll never go wrong. And remember, the headline is only the gateway to the message that follows. You need to deliver through the beginning, the middle and the end.

* Copyright 2007, Brandon Cornett.

Brandon Cornett is the author of "Real Estate Postcard Marketing", an insiders guide to success with real estate marketing post cards. Agents -- increase your postcard marketing IQ today by visiting: http://www.realestatepostcardbook.com/bonus

[ Custom Postcards ]  [ Postcard Printing ]  [ Postcard Marketing ]  [  Regional Postcards ]