Real Estate Postcard Q&A: How Do
I Conduct a Bulk Mailing?
by Brandon Cornett
About This Article
This question comes from a
questionnaire survey I sent to more than 3,000 real estate agents and brokers.
The survey pertained to real estate postcard marketing. I compiled hundreds of
responses to create a list of the most commonly asked questions. This is one of
those questions.
Question:
How do I conduct a bulk mailing?
Answer:
My advice is to leave bulk mail to the
experts, the postcard marketing companies. Bulk mailings can be a lot of
hassle, and you have to know what youre doing.
Ive known a lot of agents who did bulk mailings themselves
because they thought they would save money. In the end, they wound up wasting a
lot of time, making mistakes, and getting discouraged with the whole thing.
When I explained that they could have a vendor do all the work and still only
pay around 50¢ per postcard, they would kick themselves. Some people learn
the hard way.
Personally, I wouldnt waste your time trying to do bulk mailings
by yourself. Thats time better spent running your business or spending time
with the family. Better yet, instead of spending hours on the logistics of a
postcard mailing, put that time and energy toward building a stronger offer.
Remember, postcard marketing is a numbers game ... a game of attrition. The
stronger your offer, the more responses your postcards will generate.
Put your creative energy into building an offer for your real
estate postcards. Let the professionals handle the logistics.
* Copyright 2007, Brandon Cornett.
Brandon Cornett is the author of "Real Estate Postcard
Marketing," an insiders guide to success with
real estate
marketing postcards. Agents -- increase your postcard marketing IQ today by
visiting: http://www.realestatepostcardbook.com/bonus
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