Real Estate Postcard Q&A: Should
I Use Handwritten Notes?
by Brandon Cornett
About This Article
The following question comes from a
postcard marketing survey I sent to over 3,000 real estate agents and brokers.
I compiled hundreds of responses to create a list of the most commonly asked
questions. This is one of those questions.
Question:
Should I include handwritten notes on my
postcards.
Answer:
As with many things in real estate postcard
marketing, you must weight the pros and cons of handwritten notes to see if
theyre right for you. So lets look at some key advantages and disadvantages of
using handwritten notes on real estate postcards.
Advantage - Personalization almost always increases response,
and handwriting a note is the ultimate form of personalization.
Disadvantage - If you use handwritten notes on your postcards,
it means youll be sending them out yourself. A vendor can print them for you,
but youll have to mail them after signing them.
My advice - If youre mailing to a small list, and
personalization is important to you, handwritten notes may work well for you.
If youre mailing to a large list and need more efficiency (or dont want to
touch your postcards at all), skip the handwritten notes and let the vendor
handle the printing and mailing.
There are plenty of ways to add value to postcards besides
handwriting a note. Rest assured, if you follow the advice in this book, you
can create a response-generating postcard without the need (or hassle) for
handwritten notes. But if its important to you, go for it.
* Copyright 2007, Brandon Cornett.
Brandon Cornett is the author of
Real Estate
Postcard Marketing, an insiders guide to real estate direct mail success.
Agents -- increase your postcard marketing IQ today by visiting:
http://www.realestatepostcardbook.com/bonus
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