Send Postcards To Save Money and Cut
Through E-mail Clutter
by Roger C. Parker
Use your computer to send personalized color postcards in
quantities of 1 to 1,000.
Print on demand postcards are here. You can quickly, easily, and
economically use your computer to prepare and address color postcards that will
arrive in your prospect’s morning mail!
Postal mail is growing in importance as the volume of e-mail
steadily increases. A four-color postcard in the morning mail will attract far
more attention than the same message sent via e-mail.
What you can do
Here are some of the ways you can profit from this new
technology:
- Networking follow-up. Quickly follow-up with prospects you
meet at B.N.I. or Chamber of Commerce events, reminding them to visit your web
site.
- Thank You’s. Express your thanks to new clients and
those who provide referrals and testimonials.
- Turn postal addresses into e-mail addresses. Give previous
customers a reason to joint your e-mail newsletter list.
- New prospects. Profile your best customers and use a list
broker to locate the names and addresses of others like them.
- Promotions. Invite clients and prospects to teleclasses and
special events.
- New Content. Let clients and prospects know when you post new
web content.
- Greeting cards. Use postcards to keep in touch at
anniversaries and holidays.
Building your e-mail list
Use print on demand postcards to build your e-mail newsletter
distribution list. Start by creating an information incentive—like a tip
sheet or buying guide. Your incentive can be a special issue of your
newsletter, an elaboration on a previous topic, or an audio that can be
downloaded from your website.
For “hands off” delivery of incentives, use
autoresponders to notify recipients where they can download your incentive.
Steps to success
Creating and mailing print on demand postcards from your
computer involves three simple steps. The following shows how easily you can
create a relationship with a new contact or reactivate previous clients.
- Choose the four-color artwork for the “billboard
side” of your postcard. You can choose from thousands of four-color
illustrations and photos. You can also create and upload your own online
portfolio of custom postcard artwork.
- Prepare your message. Enter the desired text in an online
form. Preview your work as you go.
- Address your postcard. Enter the name and address of your
recent networking contact or previous client into the online database. You can
also import lists from a many types of databases and contact manager software
programs. Select the name, or names, you want to receive postcards, and
send.
How is your card delivered?
Your postcard will be printed and mailed First Class from a
centralized printing location the next business day.
Advantages and options
- No minimum quantities and no inventory. No up front
investment is needed, no supplies to run out of. Postcards are printed as
needed. Send 1 or 1,000. The more you send, the lower the printing and
addressing costs.
- Quality. Postcards are printed in color on a quality glossary
cover stock. Both sides are laminated to resist wear.
- Flexibility. Choose either 4 by 6 inch or 6 by 9 inch
postcards. You can add the recipient’s first name to each card.
- Efficient. No need to prepare and apply address labels or
hand-address individual postcards. No trips to the Post Office for stamps. No
last minute trips to the mailbox in the rain.
About the Author: Print on demand postcards are the
ideal way to build your e-mail newsletter mailing list. They’re just one
of the ways Roger C. Parker can help you use technology to promote your
expertise. To learn more about promoting your expertise, visit
www.onepagenewsletters.com.
Article Source:
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