Custom Postcard Resources
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Custom Postcard Resources |
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5 Ingredients of your
Postcards One of the most useful tools to market to motivated sellers is postcards. You can effectively market to out-of-town owners with this technique because they can keep the postcard for months. However, most investors are still confused about what to put on the card. Among other things, remember this: the basic goal is to get the right message to the right market through the right media using the right method. Here are the 5 ingredients you don't want to miss when writing a postcard: 1. Good Headline. The purpose of the headline is to force the reader to read the next line. Make a compelling headline. 2. USP: Unique Selling Proposition What does this mean? First, it means it is necessary to decide exactly what you want to say to let people know what you have to offer. Tell them what is unique about you. In other words, your message needs to relate what is so special about you that people will rather buy from you than someone else. Dan S. Kennedy -a Direct Marketing Guru- put it this way "Why should I do business with you above any and all other options including doing nothing or whatever I am doing now?" A perfect example is Domino's Pizza. Their message is, Fresh, hot pizza delivered in 30 minutes or less, or it"s yours free. Guaranteed." I also like what Federal Express does. They distinguish themselves from the competition by saying that they should be called on, "When it absolutely, positively must be there overnight." They moved from an unknown company to multibillion (with a B) dollars company in a few short years. Example. Your postcard can read, "Is your house still unsold? I'll buy it in 7 days." 3. Boost your USP with an Irresistible Offer What is an irresistible offer? It's an offer you'll be stupid to past by. 4. Add a Powerful Guarantee A powerful guarantee is when your customer cannot lose Try this on. "For a measly $297.00, I'll show you how to set up your real estate investment business, help you find your first deal where you will make $5,000.00 minimum in 30 days, and guide you to secure a line of credit of $100,000 minimum. If I fail on my promises, you'll get your money back plus $200 cash for the time you spent." That last sentence shows how you should boost your irresistible offer with a great guarantee. It is very important to always think about what your prospect will gain from doing business with you. 5. Genuine Testimonials Add as many testimonials as you can. Don't be shy to include the names after you've made sure they give you permission to use their testimonials. In summary, to design a good post card you must develop a distinctive USP with an irresistible offer powered by a wonderful guarantee anchored with genuine testimonials.
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