I don’t care how small the hotel or motel is, one absolutely must have a rack card or brochure as a fundamental for promoting the property. You just can’t do without one. In the August 1994 issue I wrote about ways to distribute brochures and rack cards. These critical pieces are necessary just to keep up with the competition when prospective guests stop by and ask for information about the property or if you have the opportunity to be in an area attractions brochure case or a chamber of commerce mailing. In short, it’s a fundamental right up there with the beds in a guest room! While a four panel, single fold brochure or larger piece is necessary for hotels with more services, features and amenities, a rack card on post card type stock is more than adequate for most economy lodging properties. At a minimum, even the smallest independent motel should have at least a rack card size (4″ X 9″), vertically formatted piece printed on both sides, on heavy colored paper.

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