Having worked for two direct mail and printing companies, Ive seen my fair share of real estate agent postcards.

Most of these postcards fell into one of two categories — average and mediocre, or unique and powerful. Oddly enough it was usually one or the other, with not much middle ground in between.

Most of these postcards (perhaps 70% or more) followed the exact same formula, a photo of the agent with a message to the effect of: “Call me if youre thinking about selling your home.” These were the average and mediocre bunch, and they were nearly exact replicas of each other without much of an offer or motivator.

But every once in a while, I would see the “other” kind of real estate agent postcard. Once in a while, I would see original, well-thought-out and powerful strategies that made me sit up and take notice. But they only made up about 15% of all the real estate postcards I encountered — a minority, to be sure.

So what were some of these unique and powerful strategies? Here are the top three that still come to mind:

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