You probably wonder why when you go home to your mailbox everyday and open it up there’s dozens and dozens of postcards and other direct mail pieces sitting waiting for you everyday. If you’re like me you’re probably tired of having to weed all that junk mail out and drop it straight into the recycling bin before you even get inside the door of your house. Well the cold hard fact is that companies spend a lot of money on direct mail because it works. Direct mail is still a great way to get to specific prospects with a specific offer and this is no less true in the B to B space than it is in the B to C space. more…

http://www.bestcustompostcards.com/marketing/business-post-card.html
Originally Posted on 7/17/2006 4:43:22 PM
Content source: http://www.ezinearticles.com/?Direct-Mail-Still-Works-For-Lead-Generation&id=191917