The next time you offer fridge magnets to your customers, include a ten digit “customer number” after your phone and fax numbers. Tell the customer that this number entitles them to a discount on their next purchase, and remind them to keep the magnet handy.

Naturally all of your magnets will carry the same number. Its simply a device to identify people who are calling as a result of your magnet promotion, and it will give you an easy way to gauge its effectiveness.

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